Case Studies
Case Study
Optimizing GTM Tasks with Role-Specific Action Portals
Tools Designed to Simplify and Enhance Daily Processes
The Challenge
 Our customer's GTM (Go-To-Market) team faced inefficiencies in their daily workflows, including repetitive but essential tasks like customer dossier enrichment, targeted campaign creation, and managing the cadence of their outreach efforts. Without a unified system, the cadence workflow required manual coordination, leading to inconsistencies and wasted time.
The Solution
We designed and implemented a custom Role-Specific Action Portal that serves as the backbone of the GTM team’s entire cadence workflow. This centralized, role-specific tool integrates all steps in the cadence process—from gathering data to executing outreach—seamlessly into one system.
Here’s how the Action Portal supports the cadence workflow:
- Data Enrichment:
Automatically gathers and enriches prospect and/or lead information to create comprehensive customer dossiers in seconds. - Campaign Creation:
Generates fully tailored campaigns aligned with our client's brand voice and ideal customer profile, ready for execution. - Workflow Management:
Guides team members through every step of their cadence, ensuring consistency, speed, and adherence to best practices. - Complete Cadence Oversight:
Handles the entire workflow—from planning to execution—within one tool, removing the need for external systems or manual tracking.
The Results
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50% Time Savings:
The portal reduced the time spent on routine tasks by half, allowing the team to focus on relationship building and strategic outreach. -
High Adoption and Dependence:
The portal has become indispensable to the GTM team, with one user remarking:“Are you kidding me? This is how I do my job. I wouldn’t know what to do without these tools.”
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Improved Consistency and Impact:
By centralizing the cadence workflow, every action taken by the team aligns with our brand’s voice, customer profile, and strategic goals.
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Case Study
Expanding Reach and Saving Time with Automated Content Aggregation
The Challenge
Building engaging and informative newsletter content requires a steady flow of fresh ideas and relevant news. While we typically relied on three core sources for AI news, this limited our ability to discover unique, diverse, and insightful content. The manual process of browsing sources was also time-intensive, leaving less time for creativity and writing.
The Solution
To scale up content discovery and streamline the process, we built a custom workflow using n8n. This tool automates the aggregation, classification, and organization of AI news, allowing us to access far more information without extra effort.
Here’s how it works:
- Aggregation:Â The workflow pulls from over 20 top AI RSS feeds and news aggregators, scraping the latest news articles from the past seven days. This results in 250 - 350 articles being pulled together within seconds!
- Classification: Each article is automatically classified into one of the newsletter’s sections: Mike’s Musings / AI Insights, Technical Deep Dive, Rico's Roundup: Skeptic's Corner, Ethical Considerations & Real-World Impact, etc.
- Filtering and Organization:Â The tool eliminates duplicates, prioritizes relevant articles, and provides high-level summaries tailored to our newsletter format.
The Results
- 100x Content Sources:Â Expanded from 3 to over 300 unique sources, vastly improving the diversity and quality of articles considered.
- Time Savings:Â Reduced manual research time by 8+ hours per week, freeing us to focus on writing and strategy.
- Improved Creativity and Networking: Discovered unique, thought-provoking articles that wouldn’t have been found otherwise. Connected with authors via LinkedIn, fostering new professional relationships and growing our network.
The Bigger Picture
This workflow represents a 100x efficiency gain, enabling us to deliver higher-quality, more diverse newsletter content. By automating tedious research, we’ve shifted our focus to creativity and relationship building—key elements in growing the Artificial Antics brand.
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Case Study
Automating Author Profile Generation
Saving Time While Refining Brand Identity
The Challenge
As co-authors of the Artificial Antics AI Bytes newsletter, we wanted to deepen our understanding of writing styles, tones, and voices while ensuring consistency in our brand. However, manually analyzing past editions to create actionable insights about writing profiles was tedious and time-consuming. This process risked taking valuable time away from strategic planning and content creation.
The Solution
Using n8n, we created an automated workflow that streamlines the process. Every week, after the newsletter publishes:
The workflow reads the RSS feed and pulls the latest 20 editions of the newsletter. Converts the content into markdown format for processing. Analyzes the data to generate detailed author profiles, including: Writing style (complexity, structure, humor, etc.). Tone (approachability, emotional tone, authority, etc.). Voice (perspective, vocabulary, distinct traits). Brand identity (core themes, target audience, and taglines). Outputs the profiles in JSON format and uploads them to GitHub for future use.
The Results This Workflow
Eliminates 6+ hours of manual work weekly by automating data collection and analysis. Provides consistent, objective insights into writing styles and tone. Enables faster decision-making for tools and workflows that enhance content creation. Lays the groundwork for future applications, such as identifying articles that match a specific style or tone.
Case Study
Elevating Marketing with a Comprehensive Action Portal
Streamlining Content Creation and Competitive Insights
The Challenge
The marketing team needed a solution to streamline their efforts in generating high-quality content, staying informed on industry trends, and monitoring competitor activity. These tasks were essential for driving impactful campaigns but were time-intensive and inconsistent, leaving little room for creativity and strategic focus.
The Solution
To tackle these challenges, we developed a Marketing Action Portal that centralized and automated key marketing functions. The portal simplified content generation, enabling the team to quickly create LinkedIn posts, blog articles, email campaigns, and more, all while maintaining the brand's voice. It also automated market research, delivering actionable insights on industry trends and emerging opportunities. Additionally, the portal provided real-time competitor monitoring, helping the team stay ahead by tracking messaging, offerings, and market positioning.
The Results
The Marketing Action Portal transformed the team's workflows. By automating repetitive tasks, it significantly reduced the time needed to create marketing assets, enabling the team to scale their outreach without sacrificing quality. Strategic decision-making improved through real-time insights, and with all critical functions centralized, the team saved countless hours that would have otherwise been spent switching between tools. This efficiency boost allowed them to focus on creativity, strategy, and driving impactful campaigns.
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Address:Â 2810 N Church St Wilmington, DE 19802-4447, United States of America
